Grupo Barrabes/Sib3ria Various projects
As Lead Visual Designer at Sib3ria, part of the Barrabés Group, I built and led an interaction design team focused on web and app development. My role encompassed overseeing design proposals, managing the team, and preparing submissions for competitive tenders.
DESIGN
MENTORING
PROPOSALS
Problem
Sib3ria needed a structured, high-performing interaction design team to elevate its digital presence and compete in high-level projects. The challenge was to establish a solid design workflow, ensure consistency in digital products, and create winning proposals for competitive bids. Without a dedicated team, the company lacked the cohesion and expertise necessary to execute high-quality web and app designs efficiently.
Solution
The challenge with our online store was that it needed to function both as a catalog and as a sales platform capable of converting not just the secondary products that enhance our brand, but also our main product, which being customized, required direct interaction between the client and the company.
Additionally, we faced the challenge of determining whether we would be able to sell ready-to-purchase products at a high price point.
We used the blog as a strategic tool to improve our search engine positioning and as a way for users less familiar with our product to discover and better understand our offerings.
