The Draft/Custom Bikes
A productized service focused on fast Framer website development. The goal was to launch quickly but with catchy elements that make it memorable. This is where the bunny logo and subtle roll animation came from.
PRODUCT
DESIGN
PAINT
Problem
Many businesses struggle with the time and effort required to launch a website quickly while ensuring it is memorable and engaging for their audience.
Solution
The challenge with our online store was that it needed to function both as a catalog and as a sales platform capable of converting not just the secondary products that enhance our brand, but also our main product, which being customized, required direct interaction between the client and the company.
Additionally, we faced the challenge of determining whether we would be able to sell ready-to-purchase products at a high price point.
We used the blog as a strategic tool to improve our search engine positioning and as a way for users less familiar with our product to discover and better understand our offerings.
