Sentisis Analytics
A social media intelligence startup that interprets online conversations to understand the emotional response of audiences. I joined the company to establish its design department, create a new brand identity, and redesign all existing applications with a focus on branding and user experience.
DESIGN
BRAND
LEAD
Problem
When I joined Sentisis, the company lacked a dedicated design department, which led to inconsistencies in branding, user experience, and product cohesion. The existing applications needed a complete overhaul to align with a strong brand vision while ensuring a seamless, intuitive user experience. Additionally, the company required a clear, recognizable identity to establish itself as a leader in social media analytics.
Solution
The challenge with our online store was that it needed to function both as a catalog and as a sales platform capable of converting not just the secondary products that enhance our brand, but also our main product, which being customized, required direct interaction between the client and the company.
Additionally, we faced the challenge of determining whether we would be able to sell ready-to-purchase products at a high price point.
We used the blog as a strategic tool to improve our search engine positioning and as a way for users less familiar with our product to discover and better understand our offerings.
