The Cocktail/Various Projects
Over nearly four years, I contributed to the company’s rapid growth, scaling from 50 to over 200 employees. I worked with major brands like BBVA, Entradas.com, El Corte Inglés, Grupo Cortefiel, Occidental Hoteles, and Parques Reunidos, modernizing design processes and helping scale the team.
UX
DESIGN
MENTORING
Problem
As The Cocktail rapidly expanded, the challenge was to maintain high-quality design output while integrating new talent and optimizing workflows. With an increasing number of large clients and complex projects, the need for scalable, efficient design processes became critical. Additionally, the team required better tools and methodologies to streamline collaboration and improve productivity.
Solution
The challenge with our online store was that it needed to function both as a catalog and as a sales platform capable of converting not just the secondary products that enhance our brand, but also our main product, which being customized, required direct interaction between the client and the company.
Additionally, we faced the challenge of determining whether we would be able to sell ready-to-purchase products at a high price point.
We used the blog as a strategic tool to improve our search engine positioning and as a way for users less familiar with our product to discover and better understand our offerings.
